"trigger_id","lifecycle_moment","eligible_segment","channel","title_template","body_template","deeplink","send_window_local","frequency_rule","success_metric"
"OPENING_DAY","World Cup kickoff","All opted-in users and waitlist users","push,email,in_app","Your Fan Passport is open","Claim your first stamp, choose your teams, and start your World Cup journey.","/passport/daily","08:00-11:00","Counts as one daily engagement send","daily_stamp_claimed"
"DAILY_STAMP","Daily ritual","Users without today's daily stamp","push","Today's stamp is waiting","Open your passport and keep your World Cup journey moving.","/passport/daily","09:00-12:00","Maximum one daily stamp reminder per day","daily_stamp_claimed"
"STREAK_RESCUE","Streak protection","Users with a streak of two or more days who have not completed today's meaningful action","push","Save your {{streak_count}} day streak","One quick trivia answer or stamp keeps your passport streak alive.","/passport/daily","18:00-20:30","No more than two ignored rescue sends in a row","challenge_completed"
"FOLLOWED_TEAM_PRE_MATCH","Team matchday","Users following a team playing within three hours","push","{{team_name}} play today","Make your prediction before {{kickoff_local_time}} and add the match to your passport.","/match/{{fixture_id}}","120-180 minutes before kickoff","Allowed only for opted-in team alerts","prediction_submitted"
"PREDICTION_LOCK_SOON","Prediction deadline","Users who viewed a prediction but have not submitted before lock","push","Prediction locks soon","Your {{match_name}} pick closes before kickoff. Call it now.","/predictions/{{fixture_id}}","45-60 minutes before lock","One lock reminder per fixture","prediction_submitted"
"LINEUP_CONTEXT","Pre-match context","Team loyalists and predictors with opted-in match alerts","in_app","Match context is ready","Check the key storylines before your prediction locks.","/match/{{fixture_id}}","30-90 minutes before kickoff","In-app only unless user explicitly enables live alerts","match_detail_viewed"
"GIANT_KILLING_LIVE","Upset watch","Users who joined giant killing or underdog challenges","push","Your upset pick is alive","The underdog story is on. Open the challenge before full time.","/challenge/{{challenge_id}}","During qualifying live match state","One live upset alert per day","challenge_completed"
"RESULT_RESOLVED","Post-match result","Users with prediction, check-in, or followed team in the resolved match","push","Your match result is in","See what your prediction earned and save the match memory.","/match/{{fixture_id}}/result","15-45 minutes after verified result","Transactional result alert for involved users","prediction_resolved"
"TRIVIA_DAILY","Daily trivia","All active users who have not answered today's trivia","push,in_app","Daily World Cup trivia","Answer today's question and collect your passport XP.","/passport/daily","10:00-16:00","Do not send if daily stamp push already opened in last two hours","trivia_answer_submitted"
"STICKER_PACK_READY","Collection drop","Collectors and users missing active sets","push,in_app","New sticker pack ready","Open today's pack and move closer to completing your album.","/collections/stickers","12:00-17:00","Maximum one collection push per day","sticker_pack_opened"
"GROUP_COMPLETION","Collection progress","Users at 70 percent or more completion for any active group set","in_app,push","One group is nearly complete","You are close to finishing {{group_name}}. Claim today's missing pieces.","/collections","12:00-20:00","Push only if no other collection push sent today","collection_completed"
"STADIUM_UNLOCK","Stadium trail","Users who viewed or collected stadium pages","push,in_app","Add another stadium stamp","Your stadium trail has a new page to unlock today.","/collections/stadiums","11:00-18:00","Counts as collection push","sticker_collected"
"SQUAD_RANK_MOVE","Squad competition","Squad members whose squad rank changed meaningfully","push,in_app","Your squad moved","Open the leaderboard and help your squad climb before the next match.","/squads/{{squad_id}}","17:00-20:30","Maximum one squad push per day","leaderboard_viewed"
"SQUAD_INVITE_ACCEPTED","Social proof","Users whose invite was accepted by a new squad member","push,in_app","{{friend_display_name}} joined your squad","Your squad is stronger. Complete today's challenge together.","/squads/{{squad_id}}","Immediate unless quiet hours","Transactional social alert","challenge_started"
"REWARD_UNLOCKED","Reward","Users with confirmed reward eligibility","push,email,in_app","Reward unlocked","Your passport activity unlocked {{reward_name}}. Review the terms and redeem it.","/rewards/{{reward_id}}","Immediate unless quiet hours","Transactional reward alert","reward_redeemed"
"REFERRAL_REWARD","Referral","Users whose referred friend completed a meaningful passport action","push,in_app","Referral reward earned","Your friend started their passport journey. Claim your thank-you reward.","/rewards/{{reward_id}}","Immediate unless quiet hours","One alert per eligible referral reward","reward_redeemed"
"REST_DAY_CATCHUP","Rest day reactivation","Dormant users or collectors with incomplete sets","push,email","Catch up before the next round","No matches needed today. Finish a stadium, group, or sticker set in minutes.","/passport/catch-up","10:00-14:00 on rest days","Maximum one rest-day catch-up send","daily_stamp_claimed"
"KNOCKOUT_BRACKET","Knockout transition","Users active in group stage who have not built knockout bracket","push,in_app","Build your knockout bracket","The group stage is done. Pick your survivors before the knockouts begin.","/challenge/LO26-D18-BRACKET-BUILDER","Morning of Round of 32 opening day","One bracket campaign send","prediction_submitted"
"FINAL_DAY","Tournament final","All active tournament users","push,email,in_app","Seal your World Cup passport","Claim the Final Day stamp, make your champion pick, and return for your recap.","/passport/final","08:00-12:00 final day","One morning send plus pre-kickoff reminder only if no prediction submitted","daily_stamp_claimed"
"POST_TOURNAMENT_RECAP","Post-final recap","Users with recap-ready passport history","push,email,in_app","Your World Cup recap is ready","See your stamps, badges, predictions, memories, and next passport options.","/recap/world-cup-2026","After final result verification and recap generation","One recap launch send and one reminder after 72 hours if unopened","share_completed"