"concept_id","package","fan_value","sponsor_value","eligible_segments","reward_type","fraud_controls","measurement_events","compliance_notes"
"SP26-TRIVIA-DAILY","Daily Trivia Presented By","Daily XP, trivia streak progress, and chance at a sponsor-funded digital badge","Repeated daily exposure with low-friction engagement","All active users","XP bonus and digital badge","One reward per user per day, server-side answer validation, question rotation","trivia_answer_submitted,challenge_completed,sponsor_card_viewed","Sponsor disclosure required on trivia card"
"SP26-STADIUM-TRAIL","Stadium Trail Partner","Unlock host city and stadium collection pages with bonus stickers","Association with travel, navigation, hospitality, or local discovery","Stadium collectors and users viewing venue pages","Sticker pack and cosmetic map frame","First-claim limits, collection progress validation, no precise location sharing","sticker_collected,collection_completed,sponsor_card_viewed","Avoid implying venue rights unless licensed"
"SP26-UNDERDOG-BOUNTY","Giant Killing Bounty","Rare badge or sweepstake entry for correctly backing an underdog","High social sharing around dramatic match outcomes","Predictors and users entering underdog challenges","Rare badge or sweepstake entry","Prediction lock timestamp, duplicate account detection, fraud hold for prize entries","prediction_submitted,prediction_resolved,achievement_unlocked,share_completed","Sweepstake terms and age eligibility required"
"SP26-STICKER-DROP","Sticker Pack Drop","Extra earned sticker pack to help complete groups or stadiums","Repeated engagement and collection affinity","Collectors, squad members, dormant catch-up users","Sticker pack","Pack claim limits, duplicate farming detection, account velocity checks","sticker_pack_opened,sticker_collected,collection_completed","Use earned packs rather than paid random scarcity for minors"
"SP26-SQUAD-LEAGUE","Squad League Partner","Squad leaderboard badge, cooperative goal, and shared reward entry","Organic group invites and recurring social exposure","Squad players and referral users","Digital badge and group reward entry","Squad size caps, referral fraud checks, leaderboard audit","squad_created,squad_joined,leaderboard_viewed,referral_attributed","Reward eligibility must explain group contribution rules"
"SP26-REST-CATCHUP","Rest Day Catch-Up","Catch-up pack for incomplete collections without match dependency","Engagement on lower-attention rest days","Dormant users, collectors with incomplete sets","Sticker pack or coupon","One catch-up reward per rest day, no rare live-only badge retroactive grant","daily_stamp_claimed,sticker_pack_opened,reward_redeemed","Do not undermine daily streak achievements"
"SP26-FINAL-PREDICTION","Final Prediction Partner","Final-day badge, champion prediction, and optional prize entry","Peak tournament attention and recap visibility","Active tournament users eligible by territory and age","Digital badge and sweepstake entry","Prediction lock, territory and age gate, manual review for high-value prize","prediction_submitted,prediction_resolved,reward_viewed,reward_redeemed","Full legal terms required before campaign approval"
"SP26-LOCAL-MERCHANT","Local Merchant Reward","Discount or perk for completing a matchday or host city challenge","Foot traffic or online redemption from football fans","Users in broad eligible regions who opt into offers","Coupon or promo code","Single-use codes, region eligibility, redemption reconciliation","offer_clicked,reward_redeemed,sponsor_card_viewed","Do not expose precise user location to sponsor"
"SP26-MEMORY-PARTNER","Match Memory Partner","Enhanced match memory card or photo-frame cosmetic","Association with emotional tournament moments","Users creating match memories or final recap","Cosmetic frame","No private image sharing without consent, one frame claim per user per campaign","match_memory_created,share_card_generated,share_completed","User-generated captions remain subject to moderation"
"SP26-NEXT-PASSPORT","Next Passport Founder Partner","Founder badge or early access for Premier League or Champions League Passport","Bridge from World Cup attention into long-term football ecosystem","Users completing recap or next-passport preference flow","Founder badge and early access","One founder status per account, referral activation required for referral rewards","passport_viewed,share_completed,referral_attributed,achievement_unlocked","Future league and club marks require rights review"