# Opening Day Daily Brief: 11 June 2026

## Day summary

- Tournament day: 1
- Phase: Opening Day
- Live-ops theme: Open the passport
- Primary objective: teach the daily loop and convert new users into meaningful passport users.
- Fan promise: claim the first stamp, choose teams, answer trivia, make a first prediction, and share the first passport page.

## Published content

| Slot | Content |
| --- | --- |
| Daily stamp | Opening Day stamp available for all users. |
| Primary challenge | `LO26-D01-OPENING-STAMP` - Claim the Opening Day Stamp. |
| Primary mechanic | Open the app, choose three countries to follow, and claim the first passport stamp. |
| Secondary challenge | Submit first Golden Boot prediction. |
| Trivia theme | Host nations and opening match history. |
| Collection drop | Opening ceremony foil sticker. |
| Prediction prompt | Who scores first in the opening match? |
| Share hook | Share your first passport page. |
| Reward | Opening Day badge and 120 XP. |

## Audience priorities

1. Waitlist users: convert to account creation and first stamp.
2. New users: complete onboarding and follow teams.
3. Existing prototype/MVP users: claim opening badge and join a squad.
4. Country loyalists: follow their team and opt into match alerts.
5. Collectors: open first sticker page and understand album completion.
6. Predictors: submit first match or tournament prediction.

## Notification plan

| Trigger | Segment | Channel | Timing | Copy |
| --- | --- | --- | --- | --- |
| `OPENING_DAY` | All opted-in users and waitlist users | Push, email, in-app | 08:00-11:00 local | "Your Fan Passport is open. Claim your first stamp, choose your teams, and start your World Cup journey." |
| `DAILY_STAMP` | Users without today's stamp after first open | Push | 14:00-17:00 local | "Today's stamp is waiting. Open your passport and keep your World Cup journey moving." |
| `PREDICTION_LOCK_SOON` | Users who viewed opening match prediction but did not submit | Push | 45-60 minutes before lock | "Prediction locks soon. Call the opening match before kickoff." |

Frequency rule: no user receives more than two engagement pushes today unless they explicitly enabled live match alerts.

## Product checks before publish

- Daily feed opens to Opening Day content.
- Team selection supports at least three followed teams.
- Users can claim the Opening Day stamp once.
- Opening Day badge appears in passport after claim.
- Daily trivia accepts one answer and shows result.
- Golden Boot prediction can be submitted and edited according to configured rules.
- Opening match first-scorer prediction locks before kickoff.
- Opening ceremony foil sticker appears in the collection album.
- Share card hides private data and deep links to `/passport/daily`.
- `daily_stamp_claimed`, `team_followed`, `trivia_answer_submitted`, `prediction_submitted`, `achievement_unlocked`, `share_card_generated`, and `share_completed` events are visible in analytics.

## Live watchlist

| Risk | Owner | Response |
| --- | --- | --- |
| Onboarding drop-off at team selection | Analytics Lead | Watch completion funnel hourly; simplify copy if follow selection causes confusion. |
| Push permission prompt too early | Growth/CRM Manager | Confirm prompt appears after first value moment, not before onboarding. |
| Prediction lock timezone confusion | Football Data Editor | Verify local lock display from multiple timezones. |
| Duplicate Opening Day badge claims | Engineering On-call | Confirm idempotent claim behavior and monitor repeated claim attempts. |
| Sponsor disclosure missed on any placement | Partnerships Manager | Remove placement until compliant copy is visible. |
| High report volume from national rivalry content | Community Lead | Increase moderation coverage and remove abusive profile or squad names quickly. |

## Support focus

Support should be ready for:

- Account creation and login issues.
- Team selection confusion.
- Notification permission questions.
- Opening Day badge not appearing.
- Prediction lock timing.
- Trivia answer disputes.
- Share card rendering or deep-link issues.

Approved support tone: welcoming, direct, and calm. The first day should feel like help starting a journey, not a strict competition.

## Analytics targets for the day

| Metric | Healthy opening-day signal |
| --- | --- |
| Profile completion | 70% or higher among new accounts. |
| First meaningful action | 65% or higher among new accounts. |
| Daily stamp claim rate | 50% or higher among DAU. |
| Trivia answer rate | 25% or higher among DAU. |
| Prediction submission rate | 25% or higher among users viewing prediction prompt. |
| Share generation rate | 8% or higher among users claiming Opening Day badge. |
| Push opt-in rate | 45% or higher among prompted mobile users. |
| Support contact rate | Under 5% of new accounts. |

## End-of-day close requirements

At daily close, record:

- DAU and new accounts.
- Meaningful Passport Users.
- Opening Day stamp claims.
- Team follows per user.
- Trivia starts and submissions.
- Prediction submissions and lock errors.
- Sticker pack opens.
- Badge unlocks.
- Share generations and completed shares.
- Notification sends, opens, dismisses, and opt-outs.
- Support ticket themes.
- Moderation actions.
- Sponsor delivery and reward inventory.
- Changes needed for Day 2.

## Day 2 handoff

Day 2 is `LO26-D02-COUNTRY-PLEDGE`, focused on declaring a tournament team. The handoff from Opening Day should emphasize followed-team personalization, first team match reminders, and the country pledge share card.